Search engine optimization remains one of the best ways for businesses to bring highly targeted visitors to a website. SEO does need a lot of work.
Not only is there an upfront investment that needs to be made to lay the foundation for SEO success, but the always-on nature of search engine optimization always means that ongoing work is a must. If you want to increase the number of visitors coming to your site from Google, here are four ways to optimize your website and blog SEO towards your target in 2019.
1. Speed up Your Site
The amount of emphasis Google has made on page speed has continued to increase over the past few years. It's very difficult for websites or blogs that are slow to get good rankings on Google. If you are worried that the amount of time needed to load your site is detrimental to your ranking on Google, you can reduce the size of your website or blog by starting from reducing the size of the image and eliminating some script code that doesn't help.
2. Create the Right Type of Link
Google has explained that link quality is far more important than quantity. While services that promise hundreds of links may sound interesting at first, they are far more likely to keep your ranking away from Google.
3. Optimize for Cellular
Like page speed, Google has made cellular one of the most important elements in their ranking algorithm. With many sites receiving more than half of all their traffic from mobile devices, using techniques such as responsive template design to create responsive pageviews on mobile.
4. Update Old Content
Do you have a blog that is updated regularly over the last few years? If so, your site has a lot of valuable content. While some of these posts might bring in a significant number of visitors, others might not perform as well as they should.
By viewing statistics from blog analytics, you will be able to identify which posts are likely to be updated. Take the time to do tasks such as keyword optimization and add additional information to the post, maybe this can help move your post to the top of Google.